FDBusiness.com

Dedicated gluten and wheat free manufacturer, Welsh Hills Bakery, is preparing for orders to soar following Spanish airline, Vueling’s, announcement that it will increase its capacity on all of its services from Cardiff Airport by 16%. The Aberdare-based bakery, creator of the successful Lovemore Free From Foods, has a substantial contract to supply Vueling passengers with its Lovemore chocolate brownie until 2017. Following the announcement that Vueling will now begin a major expansion plan ahead of the summer next year when it will run up to five flights a week to Alicante and Malaga, and up to four flights a week to Barcelona and Palma Majorca, Welsh Hills Bakery will be increasing production of the 52g retail service packs of its chocolate brownie.

2016 has seen unprecedented success for the bakery, which started out in 1956 as a family run business. Still run by the same family, Welsh Hills Bakery is now an international brand exporting to the likes of America, Australia and the Middle East. In the last month, Welsh Hills has held discussions with a major retailer in Hubei Province in China and is looking set to begin exporting its Lovemore cookies and biscuits to the country in the second quarter of 2017.

Key Account Manager for Welsh Hills Bakery, Julian Cruttenden, says: “It’s a privilege to be working with Vueling and we congratulate them on their success. There is a growing number of people suffering with food intolerances such as coeliac disease and monitoring this while on holiday can be particularly difficult. To be able to have that choice of opting for a gluten and wheat free snack while on a flight will make all the difference to some people.”

The Lovemore range includes shortbreads, cookies, pies, tarts and slices and since last year, it has expanded into Finland, as well as opening up central Europe with Tesco. Welsh Hills Bakery employs 70 staff and supplies in excess of 80 product lines around the world. For more information visit www.lovemorefoods.com.