FDBusiness.com

Leading ice cream company Froneri has launched Nuii – a brand new premium ice cream stick – in key markets across Europe, including the UK. Created from high quality, exotic ingredients – and with a tantalising taste to match – Nuii reflects the booming indulgent and adult ice cream market. Research by Kantar Worldpanel* shows the luxury ice cream category growing by 8.2% last year by value, and 3.9% by volume, meanwhile sales of adult lollies grew by 17.1%.

Froneri has invested significantly in Nuii’s development and launch, installing new state-of-the-art production facilities. As a result, there is nothing like Nuii currently on the market, offering a high quality, indulgent experience.

Froneri CEO Ibrahim Najafi explains: ““Froneri is the second largest ice cream company in Europe, and the third largest worldwide. Our vision is to build the world’s best ice cream company, and part of our strategy is to develop local market successes and roll them out across our other markets.

“The market for indulgent, adult ice cream is growing. Nuii, is offering a new experience in this category, building on the success of our Connoisseur brand in Australia – and we are confident that European consumers will love it.”

The Nuii brand is intended to grow the luxury category, appealing to those who can’t currently find a premium stick that reflects their values and taste preferences. Nuii comes in a range of favours including Salted Caramel & Australian Macadamia; Dark Chocolate & Nordic Berries; Cookies & Idaho Valley Mint; and Almond & Java Vanilla, White Chocolate & Scandinavian Mountain Cranberries, and Peanut Butter & Canadian Maple Syrup and is available in Germany, Austria, France Italy, Spain, Portugal and the UK.

*Conducted on behalf of The Grocer.