Froneri Launches New Plant-based Ice Cream
Leading ice cream company Froneri has launched RØAR® – a brand new plant-based ice cream suitable for vegans which also supports the work of not-for-profit organisation Panthera’s TIGERS FOREVER fund. Created from high quality plant-based ingredients, containing no palm oil and with all cocoa used UTZ Certified (part of Rainforest Alliance), RØAR® is an ice cream aimed at those who enjoy indulgence but who also want to make responsible food choices. As a key part of its wider commitment to social responsibility, animal welfare, and conservation RØAR® has also formed a long-term partnership with Panthera, the only organisation devoted exclusively to preserving the world’s endangered big cats.
Froneri CEO Ibrahim Najafi explains: “We have launched RØAR® in response to growing consumer demand for plant-based products. Recent research shows that plant-based meal occasions have increased by *37% in the last four years. But it isn’t just vegans who are embracing this – there has been a 92% increase in plant-based meals being eaten by non-vegans.
“While creating this indulgent plant-based ice cream with a conscience it also made perfect sense to link up with Panthera, giving financial support to their TIGERS FOREVER fund, as well as a range of their other education and awareness initiatives.”
Available in three flavours in a 500ml tub format: Hazelnut Chocolate Cookie; Coconut Mango Passionfruit Oat Cookie; and Hemp Seed Chocolate Brownie, RØAR® has launched in the UK through Ocado and Tesco (from 16th March). Outside the UK it will be available in Germany and Finland.
Created in 2016 as a joint-venture between PAI Partners and Nestlé, Froneri is the second largest manufacturer of ice cream in Europe, the third largest worldwide and the number one private label producer worldwide.
* Research from Kantar Worldpanel Usage 2019
