FrieslandCampina Strengthens US Presence
Royal FrieslandCampina, the global dairy group, has acquired US-based importer and distributor Jana Foods. The acquisition will further strengthen FrieslandCampina’s position in supplying Dutch specialty cheese to the US market. Jana Foods will be integrated in the FrieslandCampina Consumer Dairy USA business.
“This acquisition supports our strategy of investing for growth. This investment is in line with our strategy to grow our cheese business and strengthens our position in The Americas. This deal will allow us to offer consumers a wider portfolio of innovative products for the US market”, explains Roel van Neerbos, president of FrieslandCampina Consumer Dairy.
Jana Foods imports and markets FrieslandCampina’s Dutch cheese in the United States, along with other fine cheeses from the UK, Denmark, Australia, Ireland and other countries. The company has been an important strategic partner of FrieslandCampina in the United States for many years. They have helped establish a strong position for FrieslandCampina’s international cheese with the distribution of Kroon, A Dutch Masterpiece and Gayo Azul cheese brands.
FrieslandCampina products cover a wide range specialty imported Dutch cheeses from mild, aged and smoked Gouda to Edam. Swiss Emmental and Goat Cheese also belong to the assortment. Available in a variety of formats from wheels, loaves and wedges to slices, snacks and shaved. FrieslandCampina specialty cheese brands can be found across the United States in the deli section of supermarkets, club stores and mass merchandisers.
