FrieslandCampina Sells German Regional Brands to ODW Frischprodukte
FrieslandCampina Germany has sold its two regional brands Mark Brandenburg (milk, butter, yoghurt, quark and cheese) and Milchreiter (yoghurt) to ODW Frischprodukte. The transaction will allow FrieslandCampina Germany to focus on its main brands, which include Landliebe, Optiwell and Tuffi.
ODW Frischprodukte had already acquired the Elsterwerda plant, where the Mark Brandenburg and Milchreiter brands are manufactured, from FrieslandCampina in 2010. The company’s product range is marketed primarily in Brandenburg and in Berlin. FrieslandCampina and ODW Frischprodukte will continue their already close co-operation in matters of production.
Both sides have agreed not to disclose the price or other details of this transaction. The sale has been approved by the Federal Cartel Office.
