FrieslandCampina Makes Transition to Sustainably Produced Cardboard Beverage Packaging
Dutch and international dairy co-operative FrieslandCampina is making the transition to sustainably produced cardboard with the Forest Stewardship Council accreditation for all its cardboard beverage packaging in the Benelux. Appelsientje is the first FrieslandCampina brand that will appear in sustainably produced cardboard in shop shelves before the end of this year. The full transition will be completed by the end of 2011. By making this transition FrieslandCampina aims to give further substance to its sustainability policy.
The Forest Stewardship Council accreditation (FSC) gives the assurance that the wood used as raw material for the cardboard is from responsibly managed forests. The FrieslandCampina brands that will appear in sustainably produced cardboard packaging with the FSC accreditation are: Campina, Chocomel, Fristi, Optimel, Vifit, Goedemorgen!, Mona, Friesche Vlag coffee creamer and long-life milk, Zuiver Zuivel, CoolBest, DubbelFrisss and Taksi.
The Tetra Pak cardboard for the Appelsientje packaging originates primarily from carefully managed forests in Scandinavia. Thanks to the FSC, the biodiversity in the forest is left intact while sufficient wood can be harvested. Consumers recognise the sustainably produced packaging in shop shelves by the FSC logo.
