FDBusiness.com

Friends of Glass , the European glass container industry consumer group, has reported strong support for its health campaign ‘Nothing to Hide’ since its launch last October.

The health-themed campaign, entitled Nothing to Hide because glass is 100% pure packaging material with nothing added, was supported across 12 countries. It revealed that 88% of Europeans prefer glass packaging for a healthier lifestyle. The campaign had 6,800 requests for its special ‘Nothing’ bottles and jars, which were offered free.  TV presenter Julia Bradbury fronted the UK launch which gained national and extensive regional media coverage.

Rebecca Cocking of British Glass and UK spokeswoman for Friends of Glass comments: “Traction is building strongly for our three key themes of taste, health and recycling and we will continue to focus our efforts in these areas during 2011. Social media is proving to be an excellent way of connecting with supporters of glass too, as is demonstrated by the new Friends of Glass ‘Glass Adds Class’ competition this month”.

The Glass Adds Class competition invites visitors to the www.friendsofglass.com/glassaddsclass website to upload a picture of how they set their table. The picture that gains the most votes from visitors to the site by 15^th March 2011 wins a décor gift voucher worth €300. “The competition highlights the special qualities that glass brings to a table setting” adds Rebecca.

On the topic of taste, glass wins hands down compared with other materials. Research has shown that 62% of people prefer to drink from a glass, with 82% preferring to drink white wine and 74% to drink red wine from a glass.