FDBusiness.com

Corrugated retail ready packaging (RRP) is becoming an increasing necessity for the UK food and beverage manufacturing industry, according to a recent survey commissioned by the Confederation of Paper Industries (CPI) Corrugated Sector.

As the demand for attractive and environmentally friendly packaging solutions grow, the results from the survey found that corrugated packaging is leading the way as a tool for optimising the appearance and performance of a variety of branded products.

A poll of 100 companies found that 79% of respondents rated corrugated retail ready packaging as their first choice packaging material and 83% agreed with the statement that ‘corrugated RRP helps promote product or brand in store’.

Green issues also came to the fore in the survey, which revealed that the majority of those contacted believe that corrugated RRP is either very or extremely helpful in meeting corporate or government targets on environmental issues.

CPI believes that these statistics confirm corrugated cardboard as the complete solution for transit and point of sale packaging, making it the ideal and most sustainable material for fulfilling logistics expectations throughout the food and drinks supply chain.

Director of Packaging Affairs, Andy Barnetson, says: “Protection of goods and cost also score highly in the CPI survey as key advantages for using corrugated packaging. This clearly demonstrates the need for the UK Corrugated Industry to remain at the forefront of innovation by continuing to produce sustainable, retail ready packaging with quality printing that makes products eye-catching at the point of sale.”

He adds: “To meet the expectations of the food and drinks industry the corrugated packaging sector in the UK is pioneering packaging solutions that bring increased sustainability to the supply chain as well as investing significantly in new equipment.”