Five Innovation Themes For Flavoured Water
A new report on Flavoured Water Innovation from leading food and drink industry consultancy Zenith International has identified 5 key areas of focus for new product launches globally in the last 3 years – children, adults, local ingredients, herb or flower essences and packaging.
“These appear to be the main drivers for current product development and innovation worldwide,” comments Zenith Chairman Richard Hall. “The global flavoured water market rose 4.2% to almost 7 billion litres in 2013. All regions saw growth, apart from West Europe where there was a small decline.
“Flavoured waters are often positioned as the ideal beverage throughout the day and with meals, particularly lunch. Many are promoted as helping consumers improve their hydration in a more fun way than plain water. An increasing number of ranges emphasise being low in calories and thus the drink of choice for people looking after their health and waistline.
“Our new report is a valuable guide to anyone already in or considering entry into the flavoured water market with a view to providing innovation and added value to consumers,” he concludes.
The report contains more than 60 in-depth brand profiles, which offer product images as well as detailed information such as launch date, packaging type and size, pricing, ingredients, variants and marketing. These are analysed:
* Under 12 categories – child, adult, natural, stevia, fruit, citrus, herb, line extension, limited edition, new provenance, new packaging, new transition.
* Across 5 regions – North America, South America, Europe, Middle East and Asia Pacific.
* As well as according to challenges and opportunities.
The Zenith Report on Flavoured Water Innovation contains profiles on 63 brands launched in 2012-14 across 5 regions under 12 categories. Contact Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com .
