First UK Craft Beer in Cans
BrewDog, Scotland’s largest independent brewery, has officially announced the launch of its flagship beer, Punk IPA, in cans. Punk IPA will be the only craft beer available in cans in the UK.
The 330ml cans will initially be available exclusively from Sainsbury’s nationwide and the supermarket group will now also stock the brewer’s popular 5AM Saint amber ale and award-winning 9.2% ABV Hardcore IPA, marking another step in the UK craft beer revolution. BrewDog now has four beers in 350 Sainsbury’s stores nationwide.
James Watt, co-founder of BrewDog, comments: “Punk IPA has been our most successful beer so far, and the launch of Punk in cans is a landmark moment for us and for the insurgency of craft beer in the UK drinks market. We want to make everyone as passionate about beer as we are and in addition to the can launch, the fact that Sainsbury’s is now stocking a 9.2% ABV IPA proves that we’re already making great headway. Crap beer’s days are numbered.”
