Feve launches ‘Friends of Glass’ Facebook campaign
European glass body has launched a new ‘Friends of Glass’ Facebook campaign to promote glass packaging
The campaign is called ‘Little Taste Testers’. It is a Facebook game inviting consumers to have fun in guessing the foods and drinks children describe through their blind tasting.
According to Feve, as products are packed in glass, they keep their flavour and quality untainted, and truly taste as they were originally intended. The game will be launched on Facebook in several European countries
In its latest Friends of Glass campaign, Feve said that the container glass industry talks to consumers “about the fact that taste and health is not only a matter of ingredients”.
Friends of Glass is a consumer forum that champions the right for consumers to be able to choose food and drink products in glass packaging.
Social media
“Since Friends of Glass started in 2009, we have been positively surprised by the number of European consumers who care about their health and quality of life when buying food and drinks and they are eager to choose glass packaging,” said Feve president Stefan Jaenecke.
Jaenecke added: “Social media are one of the most direct ways to create an environment where consumers can freely voice their opinion. Three quarters of European consumers clearly recommend glass as their preferred packaging: more than 40,000 out of them have joined the Friends of Glass on line community”.
According to Feve, consumers prefer glass packaging mainly because of health, taste preservation, and for environmental reasons.
Events
A number of events and actions have been built around the campaign.
In Italy, Spain and United Kingdom, live blind tastings are being organised during national food and drink events, while in other countries like Austria, Czech Republic, France, Germany, Greece, Slovakia and Switzerland the campaign messages will be brought to consumers through a variety of media channels, and particularly the social media.
