FDBusiness.com

Vitiva, Slovenia, is proud  to announce that the rosemary extracts sold under VivOX®, INOLENS® and SyneROX® brands, are in compliance with the new legislation under EU directives 2010/ 67/ EU and 2010/ 69/ EU , which define purity criteria and application range for rosemary extracts as antioxidants.

”Adding rosemary extract to approved food additives in the antioxidant category significantly expands the horizons of its use and brings the benefits of this natural and potent ingredient to a wide EU audience, which is in constant quest for friendly label products with a natural image,” says Ohad Cohen, CEO of Vitiva. “The long-awaited move of the EU legislation community to accept carnosic acid and carnosol-based rosemary extract as a safe natural alternative to synthetic antioxidants, will allow food manufacturers to significantly expand their food portfolio by launching high quality and innovative products with a natural image. Now that our customers are finally  able to complete important projects and lauch new products with our extensive oxidation management systems, I anticipate a large number of new product launches in Europe during 2011.

Throughout the years Vitiva has been developing a high value-added rosemary extract portfolio and customized solutions for all food applications. By utilizing proprietary new technologies, Vitiva has placed new standards for the highest quality and excellent performance of rosemary extracts towards the new age products in the market.

“Versatility, quality, active ingredient standardization and the proven benefits of Vitiva’s rosemary extracts are well known to a wide customer base all over the world,” adds Cohen. “As a leader in this category, Vitiva sees a significant new potential coming its way, brining new opportunities for strong business development and growth”.

Vitiva is leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for the food, cosmetic, pharmaceutical and nutraceutical industries. Its extensive portfolio includes: VivOX^®, INOLENS^®, AquaROX® and SyneROX^® products for oxidation management as well as other natural solutions covering food safety, water binding and food enhancement, to replace synthetic additives and ingredients. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.