Estrella Maarud Joins Savoury Snacks Industry Pledge
Estrella Maarud, a leading, Norwegian-owned manufacturer of savoury snacks for the Nordic and Baltic markets, has decided to join the advertising pledge recently launched by the European Snacks Association (ESA). In April, ESA announced its support for the EU Pledge, whereby member companies are committed to changing food and beverage advertising on TV, print and internet to children under the age of 12 in the European Union.
The EU Pledge programme is a voluntary commitment to the EU Platform for Action on Diet, Physical Activity and Health, the multi-stakeholder forum set up by the European Commission in 2005 to encourage interested parties to take initiatives aimed at fighting obesity in Europe.
In April, the following ESA member companies signed the ESA Pledge agreement which enters into force on 1st January 2011: Intersnack, Lorenz Snack-World, Procter & Gamble, Unichips and Zweifel Pomy-Chip. Two ESA member companies, LU Snack Foods (Kraft) and PepsiCo, are already members of the EU Pledge Group. These companies represent the bulk of advertising expenditure in the European savoury snacks market.
