Esko
Colour increases brand recognition by 80% and as such accurate colour reproduction is vital for effective brand management. This is why Esko’s emphasis at PACKTECH 2013 will be on Color Engine 12 and its integration with PantoneLIVE.
Color Engine 12 provides packaging and label professionals with an integrated solution for accurate color reproduction. It builds on spectral data to define ink profiles, effectively manages spot colors, ensuring that brand owners have perfect colour representation – first time, every time and creates and manages multi-ink profiles, crucial for colour accurate extended gamut printing and digital printing. It also assures end-to-end accurate colour – from design and prepress to print production.
Color Engine 12 is the first professional colour management solution to integrate PantoneLIVET and Esko is the first supplier in the industry to bring to market a colour management solution that addresses the entire packaging supply chain.
Esko will also highlight the time and cost savings delivered by Studio 12’s new secondary and tertiary packaging capabilities. Via ArtiosCAD, Studio also links through to third party palletization software and as such multiple components can be visualized together while creating the artwork for each component. Store Visualizer 12 takes this concept even further by placing the packaged product in a hyper realistic and dynamic retail environment.
