England Rugby Extends Partnership With Britvic
England Rugby has extended its partnership with Britvic Soft Drinks as their official soft drink partner until the end of the 2025/26 season. The new six-year deal sees the relationship continue to blossom with Britvic maintaining the exclusive pouring rights at Twickenham stadium.
Britvic, a trusted supplier to England Rugby since 2016, will continue to provide Ballygowan water to the England Rugby professional teams as well as offering a wide range of its top selling brands, including Robinsons and Pepsi, to visitors attending matches and events at Twickenham Stadium.
Phil Sanders, GB Commercial Director at Britvic, comments: “We are excited to extend our partnership with England Rugby. At Britvic we pride ourselves on providing consumers with a wide choice of quality soft drinks to suit their tastes and different occasions and with this partnership, we’re delighted to be offering rugby fans a selection of our iconic and much-loved brands to choose from upon their return to Twickenham.”
Simon Massie-Taylor, Chief Commercial Officer at the RFU, says: “We are delighted to extend our partnership with Britvic as England Rugby’s official soft drinks partner. Our partnership has gone from strength to strength over the past four-years and we thank them for their continued support of the game. It’s important to keep players and fans refreshed and well hydrated during training and on match days and it’s great that Britvic will be able to continue to help us do this”.
As the Official Soft Drinks Supplier to Twickenham Stadium, Britvic will also benefit from a range of partnership rights, including match day branding and experiential and hospitality packages at Twickenham Stadium. Britvic will continue to incorporate and develop these partnership rights into promotional activity for customers and consumers.
Britvic and Twickenham Stadium remain committed to reducing plastic waste at events and matchdays. All Britvic bottles and cans are 100% recyclable and we will continue to work together to develop further sustainable initiatives to reduce the environmental footprint at the stadium.
