Emmi to Change Corporate Structure
Following its successful international expansion over recent years, Swiss dairy group Emmi is making some adjustments to its organisational structure and defining the strategic thrusts for the period up to 2020. Emmi’s current strategy was defined for the period between 2009 and 2014 and is now in the phase for achieving the defined objectives. The company’s Board of Directors has therefore now set the strategic thrust for the period up to 2020. To ensure that Emmi’s long-term focus takes into account the market opportunities, importance of the Swiss domestic market and increasing internationalisation of the company, the Group will be newly structured. The changes will come into effect as of 1 January 2014.
Urs Riedener, CEO of Emmi, comments: “After several years of successfully implementing the corporate strategy, it is now time to adapt the organisation to our growth and strategic objectives. The strategic thrust for 2020 will be built upon the pillars that have made Emmi a success.”
The vision of Emmi to maintain its position as an independent company in the open markets for the duration remains unchanged. Emmi wants to remain the number 1 in the Swiss dairy industry, to be one of the leading companies for premium dairy products in Europe and considered the company for Swiss cheese inSwitzerlandand abroad. Similarly, Emmi’s three strategic pillars will also remain unchanged:
* To strengthen its market-leading position inSwitzerland
* To achieve targeted international growth
* To manage costs rigorously and sustainably.
In the future, Emmi will clearly distinguish between Group responsibilities and country-specific responsibilities. This means that the Swiss business will now be separate from the parent company and Emmi is divided into three regions:Switzerland, Europe andAmericas. The Group will be responsible for assuming its strategic leadership role in an even more targeted and consistent manner, for managing the subsidiaries from a financial perspective and for exerting a strong influence on the strategic orientation of the Group.
The Executive Vice Presidents of the regions will focus on the successful further growth of the subsidiaries and holdings in their respective region.
The Executive Vice President Global Categories & Marketing will be responsible for the global product platforms and brands, and will manage these in collaboration with the regions.
The Chief Financial Officer will ensure the financial management of the Group.
The Chief Human Resources Officer will be responsible for establishing the human resource requirements and structures needed for a successful business.
Emmi is therefore setting the course for the successful growth of the Group to continue and creating synergies and added value through clearly defined Group responsibilities, for instance by bundling its purchasing power internationally and ensuring a uniform management of operational excellence topics at Group level.
