Emmi Acquires the Onken Yoghurt Brand
In line with its international expansion strategy, Swiss dairy company Emmi has strengthened its position in both the UK and Germany with the acquisition of the global rights for the Onken brand from Dr Oetker for an undisclosed sum.
Onken is primarily sold in the UK and in Germany, two of Emmi’s key markets. “Onken is the number one in the UK and the number three in Germany for large pots of yogurt. This strong brand will enable us to consolidate our market position in our key markets of the UK and Germany, and lay the foundations for further growth with exported Swiss products,” explains Urs Riedener, chief executive of Emmi. Onken yoghurts generate sales of SFr75m.
Emmi plans to expand further internationally and is focusing on the key markets of Italy, the US, Benelux, Germany and the UK.
