E&J Gallo launches 35cl format of New Amsterdam vodka
E&J Gallo Winery has launched in the UK a new 35cl format of New Amsterdam vodka, a five-times distilled and triple-filtered premium USA vodka brand.
The 35cl category holds a 13% share of all vodka sales in the UK and is growing steadily at 2%, E&J Gallo said, meaning the new size will be a natural addition to its New Amsterdam Vodka range. It joins the existing 20cl, 70cl and recently launched 1 litre formats.
The launch of the 35cl bottle continues to raise the profile of New Amsterdam vodka in the UK alongside the It’s Your Town campaign, which will reach over 14 million consumers in 2016, the company said.
David Mallory, UK channel director, impulse and on trade for E&J Gallo Winery, said: “Following its huge success in the US, New Amsterdam vodka has firmly established itself as a key player in the UK market. The addition of a 35cl size to the range will offer retailers the chance to capitalise on the growth of smaller pack formats across all spirits categories.”
The new 35cl format has been made available in the impulse and convenience channels with a recommended retail price of £8.99. The launch will be supported with promotions in cash and carry outlets throughout the summer.
