FDBusiness.com

Organic-certified plant extracts company, Eevia has announced that it recently received the Euroleaf organic certification. The company’s entire product portfolio of wild Arctic plant ingredients is now organic.

Organic certification will be the future norm within plant-based supplements, the company said, and Eevia is commited to being the forerunner with more authentic, ethical and transparent natural health products – already demanded by the consumer. Misleading claims, non-authentic ingredients and confusing labels are increasing consumer scepticism within natural supplements, Eevia believes.

“With our organic certified ingredients, customers can reinforce consumer trust with an easily recognisable 3rd party verified symbol,” said Eevia CEO Stein Ulve..

The company notes that, according to the Mintel GNPD database, today, only 10% of all launched supplements are organic, yet the segment grew 20% in 2015.

Eevia produces its standardised plant extracts from uncultivated, wild-growing plant raw materials such as lingonberries, bilberries, chaga and pine bark. All plants are hand-picked from the Arctic forests in Finnish-Lapland. In fact, the company says, 99% of all Finnish-Lapland forests are organic certified, claiming that organic certification of wild forest raw materials gives even further assurance of their origin, authenticity and traceability, and guarantees the natural forest biodiversity is preserved.

For marketers of natural supplements, organic certification creates an opportunity to stand out positively in the crowded supplement market. Certified organics meet the gap between the desire for natural solutions, and authentic trustworthy nutrition. Arctic origin simply helps make a product as pure and organic as possible, explains Ulve.

Previously operating as Fenola, the new company Eevia was established in January 2016 through merging Fenola with natural health company Nordic Nutrients.

“Our renewed name “Eevia” means “new life”,” said Håkon Volden, Eevia co-owner and Chairman of the Board. “With respect for what wild nature can offer for human health, we decided to focus only on organic certified natural products. Eevia continues to manufacture the highest-quality, standardised extracts previously provided by Fenola. However, we’ll be putting more focus on exploring new things that Arctic nature can offer, and further researching how our products can contribute to healthier lives.”

Eevia operates its own production facilities in Kauhajoki and in Seinäjoki, Finland; both facilities are located close to the raw material forest source in Finnish-Lapland. The short value chain and streamlining of key operations via the merger have now enabled more affordable pricing, the company says, giving even greater competitiveness for customers