FDBusiness.com

Edrington has expanded its portfolio of premium spirits into the American whiskey category by forming a strategic partnership with Wyoming Whiskey. Effective immediately, Wyoming Whiskey will become part of Edrington Americas’ portfolio which includes many of the world’s most acclaimed spirit brands, including The Macallan, Highland Park, The Glenrothes, Brugal, The Famous Grouse, Cutty Sark, Snow Leopard vodka and Tequila Partida.

As a result of this strategic partnership, Wyoming Whiskey will immediately join Edrington Americas’ nationwide distribution network. Edrington Americas will assume all sales, marketing and distribution of Wyoming Whiskey products.

Wyoming Whiskey is a company founded and operated from Kirby, Wyoming, by fourth generation cattle ranchers Brad and Kate Mead and their son Sam. All whiskey production will continue in Kirby, using Wyoming grains and water from the mile-deep, limestone aquifer.

Ian Curle, chief executive of Edrington, comments: “We’re pleased to be partnering with the Mead family to bring Wyoming Whiskey into the Edrington portfolio. This deal is a further step towards becoming the world’s leading premium spirits company and adds to a brilliant year in which we opened our award-winning distillery and brand home for The Macallan.”

Paul Ross, director of Super Premium for Edrington, says: “Edrington is proud to be forging a partnership with the Mead family and their outstanding American whiskey. Following our successful partnership with Tequila Partida, this is the next step in growing our portfolio of ultra-premium spirits brands.”

Chris Spalding, president & chief executive of Edrington Americas, adds: “American whiskey is one of the fastest growing premium spirit categories in the USA, itself the largest premium spirits market in the world. Wyoming Whiskey holds its own against the nation’s finest. The brand has been acclaimed by national spirits experts who can attest that world class whiskey is being made out on the Wyoming frontier.”