Ecolean hails W.Europe breakthrough with Orangina-Schweppes deal
Orangina-Schweppes France will package juice drink P’tit Oasis in a new 200ml aseptic package made by Ecolean, and claims the carton, with its air-filled handle and attached straw, will appeal to a target group of children and teenagers.
Orangina-Schweppes said its new P’tit Oasis in Ecolean’s 200 ml package was an alternative package for its youngest consumers, and claims it is not only flexible and easy to use, but also has a low environmental impact since it uses a reduced amount of resources.
“Our mission is to delight our local consumers with fun, refreshing and natural moments of pleasure,” said Catherine Hubert, research & development director at Orangina-Schweppes. “We believe that Ecolean has the right package to fit this purpose.”
“We are delighted that the French market leader in juice drinks launches the P’tit Oasis in our Ecolean Air Aseptic package. It is a breakthrough in Western Europe and we look forward to a long-term relationship,” said Peter Nilsson, CEO of Ecolean.
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