Eckes-Granini Continues International Expansion
German beverages producer Eckes-Granini Group is planning a fruit juices joint venture with Turkish firm Yildiz Holding. Eckes-Granini is one of the leading fruit juice producers in Europe and generated a turnover of Eur827m last year, selling over 1b litres of juice.
In August, Eckes-Granini formed a strategic partnership with KMV (Karlovarske Mineralni Vody), the leading bottled water supplier in the Czech market. The deals are in line with Eckes-Granini’s international expansion policy.
Yıldız Holding entered the European Union market by opening a factory in Romania in 2005. In 2007 it acquired Godiva, one of the world’s leading premium chocolate and chocolate products brands, and also operates sugar confectionery and gum joint ventures with Gumlink and Continental Confectionery Company.
