FDBusiness.com

Danone and design agency Dragon Rouge are to reveal the relationship between packaging and product development for a new range of yoghurts at next week’s Packaging for Retail Success.

ulia Lowbridge (pictured), marketing manager of innovation at Danone and Marie-Thérèse Cassidy, creative director at Dragon Rouge will reveal all on the development of Danio, a new strained yoghurt range.

At the conference next Thursday (7 November), Lowbridge will talk through the strategy, retail relationship and results of the launch; while Cassidy will explain the creative approach and the process of developing the brand.

Lowbridge and Cassidy’s talk, ‘Discovering Danio’, will close a day of presentations from speakers across the packaging and retail sector.experts from organisations including MMR, DS Smith Packaging, Sun

Retailers Harrods, Iceland and Wilkinson are all set to share their perspectives on packaging development and its role in the retail space; while Branding Solutions and the Faraday Centre for Retail Excellence.

Packaging for Retail Success takes place on 7 November at the Grosvenor House hotel in London.

Tickets cost £349+VAT and a special two-for-one offer is currently running.

To book your tickets and for more information on the event, email tracy.knight@metropolis.co.uk or visit www.packagingnews.co.uk/retailsuccess