FDBusiness.com

Diageo has announced plans to invest over €100 million to decarbonise its historic St. James’s Gate site in Dublin 8, where Guinness has been brewed for 264 years. The investment underpins the goal to accelerate to net zero carbon emissions for the site and will transform energy and water consumption with the aim to make it one of the most efficient breweries in the world by 2030.

The investment will enable St. James’s Gate to entirely phase out the use of fossil fuels in its direct brewing operations and reduce Scope 1+2 GHG emissions generated by the site by more than 90%, in line with the Science Based Target initiative’s definition of net zero.

By 2030, the site’s renewable energy strategy will combine the use of grid-supplied electrical power heat pumps; and biogas generated within a new water recovery facility. This facility will also improve water use efficiency and enable a projected reduction in the water used to brew Guinness by 30%.

Diageo’s Global Chief Executive Officer, Debra Crew, commented: “St. James’s Gate is an historic location for an iconic brand. We’re 260 years into our 9,000-year lease at St. James’s Gate and this investment will ensure that Guinness has an exciting and long-term sustainable future. We are proud to lead the way on decarbonisation, both as a major Irish business and as an industry-leading company.”

Leo Clancy, CEO of Enterprise Ireland, who are providing Government-backed support for the decarbonisation project, said: “Diageo’s investment into decarbonising its operations at St. James’s Gate is a landmark project in Ireland’s decarbonisation landscape. Enterprise Ireland is committed to supporting businesses in the transition towards a low-carbon economy while capitalising on the new market opportunities that decarbonisation presents and creating jobs. It is fantastic to see Diageo’s continued investment in the highest sustainability standards in Ireland and we look forward to continuing our long-term partnership with Diageo as it embarks on this industry-leading work.”

This plan is the latest move by Guinness towards future-proofing its business, with the company long-since known for its pioneering employment offering of free health care, pension, paid holidays, and free meals to employees for over 200 years.

Diageo is taking action across its operations globally and in Ireland to reduce its carbon emissions in line with its 10-year ESG action plan, Society 2030: Spirit of Progress. Diageo is working towards significant science-based action to create a sustainable low carbon future. Today’s announcement represents the next step in an integrated approach towards that by becoming net zero in its direct operations.

Diageo is preparing a planning application for this decarbonisation project that will be submitted to Dublin City Council later this year and will be engaging with industry experts, local communities and representatives prior to submitting the application.