FDBusiness.com

Johnnie Walker, the world’s number one Scotch whisky, is opening the JOHNNIE WALKER HOUSE™ Seoul, Diageo’s third global embassy for luxury Scotch whisky. Located in the capital of one of Asia’s most affluent and culturally influential cities, the JOHNNIE WALKER HOUSE™ Seoul resides in the luxury retail district of Cheongdam, an area known for leading-edge fashion and lifestyle trends.

Like its sister properties in Shanghai and Beijing, opened in 2011 and 2012 respectively, the JOHNNIE WALKER HOUSE™ Seoul is expected to provide consumers with bespoke experiences to immerse themselves into the world of whisky and Johnnie Walker. It will bring together traditional craftsmanship and modern technology to create highly engaging experiences for guests to grow in their appreciation for whisky, according to Diageo.

Gilbert Ghostine, president of Diageo Asia Pacific, says: “Being the largest Scotch and Super premium Scotch market in Asia Pacific and with a growing luxury market, Korea was the clear market to expand the Johnnie Walker House footprint and to help us strengthen our lead in Scotch whisky. This is also in line with Diageo’s strategy to invest in new and growing opportunities with luxury consumers.”