DHL takes the biscuit
Burton’s Biscuit Company has entered into a five year partnership with DHL Supply Chain, as part of the biscuit company’s ongoing £12.5m investment in production, warehousing and logistics
DHL will be working with the biscuit manufacturer, who produces brands such as Jammie Dodgers, Maryland Cookies and Wagon Wheels, to support their international and domestic growth.
Neil Grocock, chief supply chain officer at Burton’s Biscuit Company, said:
“Investing in our core logistic capabilities is part of a broader, brand-focused strategy we’ve adopted which enables us to align our skills, resources and efforts towards more impactful results.”
DHL will provide services to the Birmingham-based biscuit company out of a new consolidated warehouse in Liverpool.
Burton’s focus on their supply chain was recently recognised with an Institute of Grocery Distribution (IGD) award for business transformation