Denny Bros Reports Rise in Multilingual Labels as Brand Owners Tap into Wider Markets
Denny Bros – the creator of Fix-a-Form® the UK’s leading brand of multi-page leaflet labels – is reporting an increase in the number of labels it is producing to accommodate European and worldwide product sales. The company is finding that multilingual Fix-a-Forms® have moved from niche to mainstream use among many manufacturers seeking to attract additional business in a growing number of EU countries – and also from around the world.
Where products demand that information is relayed in multiple languages, the multi-page leaflet label is proving the option of choice for many as they allow for the effective communication of large amounts of text on-pack to deliver vital product descriptions, ingredients, recipes, competitions and promotions. One label can include any size of mini-marketing leaflet ranging from 2 to 120 pages in size. There can be many languages included for products for export without the need for any additional labels which simplifies inventory and logistics.
Explains Natalie Bonner from Denny Bros: “With the ongoing cost challenges facing all manufacturers today, most are still using Fix-a-Forms® to convey multilingual information. With the ability to design the labels to be all shapes and sizes, to suit any pack, there is no need for major artwork changes to the original product packaging. Fix-a-Forms® can be simply overlaid onto the existing pack design.”
