Danone and Starbucks Announce Strategic Agreement
Danone, the world’s leading producer of fresh dairy products, and Starbucks Coffee Company, the world’s leading coffee retailer and roaster of specialty coffees, have announced a strategic agreement to offer a jointly created and developed selection of new, healthy specialty yogurt products in participating Starbucks stores and in grocery channels. This will advance Danone’s ambition to expand yogurt consumption in the US, while growing Starbucks health and wellness offerings for its customers under the company’s Evolution Fresh brand.
A new portfolio of Evolution Fresh, Inspired by Dannon branded ready-to-eat Parfait Greek yogurt products will be co-created by Starbucks and Danone for exclusive distribution in the US. Starbucks will offer the products through its stores in spring 2014, and Danone in grocery channels in 2015. Distribution is planned to be extended to include targeted markets around the world in a second phase that builds upon the success of the US initiative.
“With a fast-growing but still low penetration of the yogurt category, the US remains a key growth opportunity for Danone,” says Danone chief executive Franck Riboud (pictured). “The recent success of the Greek segment and our Oikos brand have confirmed the growing appeal of tasty and nutritious yogurts for US consumers and established Dannon’s leadership in the market. We believe this attraction will be further enhanced by our new access to millions of consumers through distribution in Starbucks stores, as well as through the addition of an exciting new brand, Evolution Fresh, inspired by Dannon.”
Howard Schultz, Starbucks chairman, president and chief executive, comments. “We are energized by the strong customer response to Evolution Fresh offerings, and believe a strategic agreement with Danone, the world leader in fresh dairy products, affords us the perfect opportunity to grow – and elevate – the Evolution Fresh brand both in our stores and in CPG channels.”
Beyond this initiative, Danone and Starbucks will seek additional ways to leverage joint opportunities across other products and markets in the months to come. The financial terms of the agreement were not disclosed.
