Danish Crown and Tulip to Move Under One Roof
Since its founding in 1990, Danish Crown has become one of Denmark’s largest companies and Europe’s largest meat processing company. As a result, the group has outgrown both Danish Crown’s offices in Randers and the offices of its subsidiary, Tulip Food Company in Sdr. Borup just outside of Randers. Plans to combine the two companies at one single location are therefore now being accelerated.
“In my view, this will provide a unique opportunity to create one of the most exciting and innovative workplaces in East Jutland. The idea has evolved from our 4WD strategy, which clearly defines the objective of acting as one single company across the group. With a new joint head office for Danish Crown and Tulip, we will take a major step in the right direction, and at the same time, it will enable us to get more out of our resources for the benefit of our owners,” says Preben Sunke, CFO and member of the Executive Board at Danish Crown.
The group plans to keep Tulip’s office building and to connect it to the former sausage factory on the neighbouring premises, which will undergo the necessary renovations to match its new role. The new head office will be the workplace for approximately 650 employees who are currently working at three different locations in Randers.
The new head office will incorporate an innovation kitchen and a masterchef kitchen with maturing facilities for beef and hams. The plans also include an exhibition about the history of Danish Crown. Food being the company’s core business is also evident from the plans to build a butcher’s shop, in which the employees can shop for a selection of the company’s own products.
“We are in the process of transforming Danish Crown from a production-driven to a consumer-led company. By bringing together the head offices of Danish Crown and Tulip, we will move closer to the consumer in terms of product development as well as cooking,” says Preben Sunke.
If the Board of Directors approves the final project, employees are expected to be able to move at the beginning of 2020.
Danish Crown is the world’s largest pork exporter and Europe’s largest pork processor. Danish Crown is Europe’s largest meat processing company and Danish Crown Beef is a significant player in the European beef market.
