FDBusiness.com

It announced that it purchased a new Xeikon 3500 wide format digital label printing solution.

The arrival of the new press has been timed to coincide with the West Midlands business expanding into an adjacent unit at its Willenhall Trading Estate location.

According to CS Labels, the installation of the 500mm wide Xeikon 3500 represents a fifth machine purchase by the firm from the well-known digital label press supplier in just five years.

It also said that the additional printing width available on the 516mm wide machine “provides a range of productivity enhancements, and offers significant additional capacity above and beyond its pure running speed”.

Digital printing

The company is using Xeikon’s new software – VariLane.

According to Xeikon, this allows the user to compile labels of differing length across the sheet. In conjunction with the machines post-printing splitting capability, different label runs can be easily separated prior to re-reeling.

“This allows us to combine various jobs into one print run,” said CS Labels managing director Simon Smith. “The cost of long run work especially can be significantly reduced by employing this technique.”

Digital printing of labels takes up 90% of the firm’s throughput.

When asked if digital presses were taking over more and more of the label sector and if his firm feared the increased competition, Smith said: “Not really. We have to always be mindful of the competitive nature of the business, of course.

“However, we are convinced that because we were at the vanguard of the move into digital label printing, we still have a two or three year knowledge advantage over much of the competition.

“Some companies have tried to drive the price of the printed product down: we aim to rise above that sales tactic with our skills. We will not get drawn into a price war. We win business with quality, problem solving and innovation.”