Crown to showcase confectionery packaging technology at ProSweets
Taking place in Cologne, Germany between 21 January – 3 February 2016, ProSweets is the world’s largest tradeshow for the sweets and snacks industry.
Crown’s capability to add LED lighting to packaging, giving a striking look to seasonal, limited edition and premium biscuits and confectionery products, enables packs to stand out.
GiftTag technology allows a video message to be embedded onto packaging using a QR code, enabling recipients to view personalized greetings on their own mobile device.
Crown will also its extended Seated End range which includes both a rectangular and a round shaped tin. This technology makes the curled seam at the base of a decorative tin invisible when placed on a flat surface, resulting in a more robust container with pure lines.
Additionally, samples will be on display highlighting Crown’s shaping, printing and finishing capabilities in a crowded biscuits and confectionery market.
Veronique Curulla, European marketing director, Crown Aerosols and Specialty Packaging Europe, said: “All brands are unique so, in order to convey their individual identities, they need original, one-of-a-kind packaging that grab shoppers’ attention and convey the quality of the product within, before consumers have had a chance to taste it.”
