Cranswick Acquires Pig Rearing Business
Cranswick has acquired East Anglian Pigs, a successful business involved in the breeding, rearing and finishing of British pigs. EAP operates in the British premium outdoor pig-rearing sector and has accreditation under RSPCA Freedom Foods and Red Tractor. The company is a key supplier to Cranswick’s activities in Norfolk and will continue as a separate operation with its own management team. At 31 March 2012 EAP had gross assets of £11.8 million.
This strategic acquisition demonstrates Cranswick’s on-going commitment to, and greater control over, a robust and integrated supply chain with a clear focus on premium, British ingredients. The acquisition of EAP will give Cranswick’s customers and the UK consumer further assurance as to the provenance and quality of its products.
