FDBusiness.com

Rexam, the global beverage can makers, has announced the official launch of Thermochromic printed ends and Photochromic ink. The company says it is the first in the market to offer Thermochromic printed ends to its customers.

Available to brands in 12 different colours and on 200 and 202 ends, the ink changes colour indicating the can is perfectly chilled and ready for consumption. The thermochromic indicator is highly visible to consumers whilst the can is stored, both in the fridge door, or horizontally on the shelf.

Photochromic ink is another innovation adding value for the customer according to Rexam, by enabling greater interaction between brand and the end consumer. A white transparent ink that reacts and changes colour outdoors when exposed to natural daylight, the finish is available on Rexam’s complete beverage can range.

Marianne Freund, Rexam’s Innovation and NPD manager, commented, “These two innovations will keep our customers at the forefront of can design, tapping into a trend that focuses on interactivity between the consumer, the drinking occasion and the brand.”

“The launch of Photochromic ink is well timed at the start of summer for brands that associate themselves with the outdoors, be it with al fresco dining, music festivals or sporting occasions. Whilst the development of Thermochromic printed ends takes can design and thermochromic indication to a new level,” she added.