Coca-Cola to offer low/no-calorie options in every market as it commits to ‘being part of the solution’ to obesity epidemic
Coca-Cola has pledged to offer low- or no- calorie beverage options in every market following criticism that it is still aggressively promoting full-sugar products in emerging markets while offering healthier options at home.
The firm – which was recently targeted in a hard-hitting video by the Center for Science in the Public Interest featuring diabetic bears guzzling soda – has also committed to adding calorie labeling to all packages and supporting physical activity programs in every country in which it operates.
Finally, it will not advertise to children under 12 anywhere in the world.
The aim is to offer low-calorie or diet options wherever regular versions are sold, although they may not necessarily be the same brand.
For example, if a store sells Sprite it might also offer Coke Zero, said CEO Muhtar Kent, who told analysts on a recent earnings call that he was “personally committed” to leveraging Coke’s resources to tackle the global obesity crisis.
He said: “We are committed to being part of the solution, working closely with partners from business, government and civil society. Today’s announcement is another step forward on our journey, as we take action with scale and reach across every country and continent where we operate.”
