Coca-Cola launches cherry Zero in new formats
Coca-Cola Enterprises has invested in its Coca-Cola Zero range, launching the cherry flavour in single packs of 330ml and 500ml PET formats to “attract a new wave of young adult” consumers.
Making its on-shelf debut this month, the addition to the range will increase the number of shoppers choosing to drink Coca-Cola Zero, Coca-Cola Enterprises claimed. It said it would seek to tap into consumer demand for new lower-calorie, on-the-go flavour variants.
With cherry flavours enjoying 22% growth, the addition of Coca-Cola Zero cherry in instant consumption packs will help retailers to grow their sales, Coca-Cola Enterprises added. It is the company’s largest ever flavour variant launch, and will be backed by an above-the-line marketing campaign and point-of-sale promotions as part of Coca-Cola Zero’s first multi-channel media campaign.
Caroline Cater, director of operational marketing for Coca-Cola Enterprises, said: “Coca-Cola Zero is growing ahead of the colas sector, and given the popularity of both cherry flavours and on-the-go formats, our new Coca-Cola Zero cherry is a great way to make the most of this opportunity.
“We’ve backed the launch with our biggest ever marketing spend to help drive consumer awareness, and we recommend retailers stock up on the new variant to encourage sales in the New Year.”
Coca-Cola Zero cherry will be available in all pack formats, with 500ml and 330ml price-marked packs available at £1.00 and £0.49 respectively.
