Coca-Cola European Partners Completes Acquisition of Icelandic Coca-Cola Bottler
Vifilfell, the Icelandic Coca-Cola bottler and one of the largest fast-moving consumer goods businesses in the country, has officially joined Coca-Cola European Partners (CCEP). CCEP was created following the merger of Coca-Cola Enterprises, Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetränke at the end of May 2016.
Founded in 1942, Vifilfell is a leader in both the sparkling soft drinks and beer categories. The business services over 2,300 customer outlets in Iceland with a portfolio of popular brands, including Coca-Cola, Fanta, Sprite, Trópí, Toppur, Powerade, Hámark – the leading protein drinks brand – and the beer brands Víking and Thule. Vifilfell employs 210 people across its Reykjavik headquarters and two other production sites.
Iceland boasts the highest per capita consumption in CCEP with 365 beverages sold per inhabitant, per year. With the addition of Vifilfell, CCEP’s business is now made up of 13 countries and nine official languages.
