Coca-Cola Christmas truck tour returns with recycling push
This year’s Coca-Cola Christmas truck tour has again been supported by a recycling initiative developed in partnership with Every Can Counts.
The campaign is designed to engage consumers and boost recycling rates among consumers across Great Britain.
Volunteers from Every Can Counts are meeting members of the public to discuss recycling as they claim free samples of Coca-Cola product available at the Christmas truck tour stops.
The tour features a choir and photo experience alongside sampling of Coca-Cola, Diet Coke, Coke Zero and, being sampled for the first time on the tour, Coca-Cola Life.
Giustina Diana, recycling manager, Coca-Cola Enterprises GB, said: “Recycling can sometimes be a confusing topic, so we hope that by discussing it with consumers in a fun and memorable way they will pick up more tips on how they can improve their own recycling habits.
Rick Hindley, Executive Director, Every Can Counts, added: “The Coca-Cola Christmas truck tour is an iconic event that attracts huge numbers of people and we’re pleased to be working with them to help spread the message of the importance of recycling drinks cans on-the-go.
The truck tour has already been to Chester, Liverpool, Manchester, Leeds, Sheffield, Leicester, and is due in Peterborough, before arriving in Paddinton on 22 Dcember and Leicester Square on 23 December.
