FDBusiness.com

Chesapeake Newcastle has produced a series of mouldable cartonboard sleeves for Swedish pasta brand Paolos

The sleeves, according to Chesapeake, are the first printed packs to be launched onto the market using Impressions, a process for converting the mouldable cartonboard material called FibreForm. The material is made by specialist cartonboard manufacturer BillerudKorsnäs.

The Paolos sleeves are printed in eight-colours plus varnish and are deeply embossed. The brand is sold in supermarkets across Sweden.

Carol Hammond, head of R&D at Chesapeake, said: “Chesapeake has gained extensive experience in the application and conversion of this unique material. It has been a truly international project to bring these new packs to market.

“We have worked closely with BillerudKorsnäs as well as the design and innovation agency, Nine in Sweden. The sleeves were produced in the UK and delivered to the brand owner, Paolos, in Italy for packing. The result is outstanding. The depth of embossing on these sleeves is simply not possible using conventional cartonboard material.”

Ian Peterkin, divisional sales director, Chesapeake Branded Packaging, added: “We believe Impressions offers brand owners and manufacturers a wide range of marketing opportunities to differentiate their brands.

“It’s a completely new way to make an instant impression on the consumer and provide a visual and tactile experience they won’t forget. Impressions is ideal for a wide range of markets.”

Darren Thomas, UK sales director (Formable Paper) at BillerudKorsnäs, said: “At the forefront of this joint development project has been a passion to develop innovative packaging to help strengthen our customers’ brands.

“The new paperboard material we have developed means it’s now possible to design creative, striking and personal packaging solutions in exciting new shapes. It offers brand owners an effective, new solution to help their brands stand out in a crowded marketplace.”