Chadwicks Tickled Pink with Charity Bottle
The Bottlegreen Drinks Company has undergone a pink transformation with an innovative shrink sleeve branding solution from Clondalkin Group Company Chadwicks, in support of Breakthrough Breast Cancer.
The limited edition pink bottles from the adult soft drinks manufacturer are on sale now across all major supermarkets, with 10 percent from the sale of each bottle going directly to the Breakthrough Breast Cancer charity.
The seven-colour promotional sleeve, produced on 50 micron ‘Hi Shrink’ PET film, was a technically challenging packaging design; incorporating special inks to prevent discolouration from Bottlegreen’s trademark green bottle, and featuring a matt lacquer for a tactile, high quality finish.
Richard Cutworth, Chadwicks Sleeves Business Development Manager, said; “Working with a brand synonymous with sophistication and for such a worthwhile cause, it was vital that we created a distinctive, high added-value finish. And by producing the sleeves using UV Flexo technology rather than Gravure, we were able to offer very competitive origination costs.
‘We are delighted with the results which underline our ability to overcome difficult technical challenges and achieve cost-effective packaging solutions with a high visual impact.”
Simon Speers, Managing Director of Bottlegreen Drinks Company said; “We looked to create a premium and high impact sleeved bottle to help raise awareness for Breakthrough Breast Cancer. With a stylish limited edition bottle from a trusted brand, Chadwicks’ innovative approach and technical expertise helped ensure we achieved the desired look.”
Chadwicks has more than 50 years of experience in the flexible packaging industry and is a world-leader in pre-cut lid manufacture and a supplier of choice in shrink sleeve production.
Part of the Flexible Packaging Division of the Clondalkin Group, Chadwicks works with its sister company Nyco, a shrink sleeve manufacturer based in Switzerland, to provide a joint service to multi-site European buyers, meaning Chadwicks, together with Nyco, can provide a wider range of print processes including UV flexo, gravure and offset litho.
