Mondelez has developed a method for improved print quality on chewing gum that it claims will help boost consumer appeal. The company recently filed a patent under Kraft Foods, it’s name
Packaging Design
The company that produces S.Pellegrino Sparkling Natural Mineral Water announced the latest installment in the Italian Talents project: a tribute to Luciano Pavarotti and Italian opera in collaboration with the
This spring Budweiser will introduce a striking and original new beer can – a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo. Beer lovers can see for themselves the
This is a collection of wine labels hand illustrated by Steven Noble over the course of many years (1991- 2012) from clients all over the world from countries as far as Italy
Pearlfisher’s Jonathan Ford speaks to the people behind the brands of the future. Those who harness creativity, design and fearless ideas to create success. Here, Jonathan speaks to Simon Woodroffe, founder of
Children’s meal brand Little Dish was founded to combat the glut of processed food targeting kids. Having made its mark in stores, the next step was to revamp the pack
EQ8, the natural energy drink, has turned to London agency Biles Inc to create packaging that complements its new recipe formulation The natural fruit juice based energy drink is backed
Tesco has turned to Staeger Clear Packaging to provide packs for its new Fish in a Flash range of products The Fish in a Flash range consists of fresh portions
R Design has created identity and packaging for Knorr’s chilled sauces launch in the Nordic market The three products in the range are Brown Sauce (a traditional Scandinavian gravy), Steak
Targeting a younger, 14-25 year-old demographic, London design agency Carter Wong has completed the rebranding of the Unilever-owned Cornetto ice cream range. Visual changes integral to the rebrand are said
Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, is putting hot tea in the spotlight this spring. Dunkin’ Donuts has unveiled a new look for its packaged
Leo Luxe, global packaging design, printing and manufacturing supplier showcased its new luxury packaging concepts at Packaging Innovations 2013 (NEC, Birmingham, 27-28 February 2013, Stand C39). Under the theme, ‘Put
Culinaré Exquisite Foods has linked up with NXL Design to create a range of branded sandwich packaging designs for its vast product range. “Many sandwich consumers want to be able
Geeta’s Foods has linked up with design agency Sphere Communications to unveil a new look to its range of premium chutney products The move marks the brand’s 20th anniversary of its
Gin brand Beefeater has unveiled its new limited edition bottle called #MyLondon The design has been developed using 1,000 images crowd-sourced from Londoners who entered its #MyLondon competition last November.
Design agency Carter Wong has worked with Unilever to rebrand its ice cream product Cornetto The iconic brand has been handed visual changes and targets a more youthful 14-25 year
Beam Global owned Irish whiskey brand Kilbeggan, has re-launched with a refreshed brand identity and new packaging designed by Bulletproof The relaunch in March in the US was timed to
Beginning on April 1, 2013, in select areas, McDonald’s is unwrapping a fresh new flavor experience—Premium McWrap. The new meal-size wrap combines fresh vegetables, tasty sauces and juicy chicken breast
API Foils in Livingston is preparing for a significant investment in new equipment to boost the plant’s output However, the API Foils Europe managing director Will Oldham conceded that the
CRP Print and Packaging has announced that it has designed and produced the packaging for a marketing initiative for Cadbury Dairy Milk The Joyville Made campaign, launched in January 2013
Rexam has worked with long term partner Laitilan Wirvoitusjuomatehdas Oy to create a new can design for their Duudesons Jekkulimonadi ‘gag lemonade’. The soft lemonade drink Duudesons Jekkulimonadi has been
Leo Luxe has enhanced its comprehensive production capabilities and is now a certified Color-Logic printer. Utilising the Color-Logic Process Metallic Color System™ for offset printing presses, Leo Luxe now offers
Pearlfisher has created the design strategy, brand identity, naming and design expression for Waitrose LOVE life – a new range
Following the creation of the Waitrose LOVE life brand (launched in June 2011), Pearlfisher has created the name, tone of
In the United Kingdom, McCain Foods has launched Jacket Smiles for kids, following the runaway success of its Ready Baked
Gourmet sweet maker Pandora Bell has launched a new offering to its confectionery range: personalised handmade lollipops for 2013 to
Bacardi has linked up with Professional Packaging Services (PPS) for a range of brands launching into the Russian market PPS
Staeger Clear Packaging has aided Waitrose and produced new packaging for the supermarket’s premium Easter Egg range The products, Easter
Doritos has partnered with branding and design firm Hornall Anderson to update its identity and packaging to create global harmonisation
The first new Pepsi bottle design to emerge since the mid-1990s has been unveiled and will start to appear on
GMG GmbH & Co. KG, founded in 1984, is a software company with the headquarters in Tuebingen, Germany. GMG has
For the first time, the logo of an Irish company, Archipelago, is being featured on tubs of Ben & Jerry’s
Design agency ButterflyCannon has created a limited edition bottle design for Codorníu NV Brut The bottles have hit UK stores
Designer Marc Jobs has teamed up with Diet Coke to create new designs for its bottles and cans The soft
Appy Food & Drink Co has launched a range of juice drinks for children featuring characters from Nickelodeon and incorporating
French food dressings and sauces firm Lesieur has turned to RPC for its new range of products A squeezy bottle
French food dressings and sauces firm Lesieur has turned to RPC for its new range of products The brand consultancy
Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand
The Frank Food Company has linked up with design agency Robot Food to create a new range of snack bar
Empire Foodbrokers is adding two new lines to its Tabasco range with the launch of the Tabasco Brand Spicy Dark
Metal packaging firm Ball has unveiled a colour-changing can for drinks band DOC360 and has dubbed it the ‘Slam Can’
Keogh’s Farm is selling its Shamrock and Sour Cream hand-cooked crisps again in the run up to St Patrick’s Day
Nottingham based packaging producer; The Sherwood Press Group have provided a packaging concept for the giant cupcake sold in new
Every month, Monica Lucas, president and research director of retail consultancy Pragma, takes a look at a recently-launched pack from
Malibu, the coconut-flavoured rum, has redesigned its iconic white bottle to give the brand a more contemporary look in a
Brothers Cider has announced that it has revamped its packaging to celebrate its fifth anniversary The new look uses a
Branding consultancy R Design has created the identity and design for a new range of ice cream accompaniments for retail
Luxury Irish chocolate brand Lily O’Brien’s has been given a makeover with a new look and a new taste. Created
Rexam Beverage Can has teamed up with Mixed Ape Drinks to produce a new range of “ready-to-enjoy” premixed cocktails. Packaged
Allied Glass Containers have created the new bottle for the launch of Langtons Gin Designed by the West Yorkshire company
UK packaging design production specialists Professional Packaging Services (PPS) has created presentation packaging for Champagne house Duval-Leroy It follows
Pearlfisher New York has completed a redesign of the GoMacro brand including the brand identity and packaging graphics for the
Cosfibel has designed new leather-effect presentation packaging for champagne market leader Moët & Chandon’s Rosé Impérial magnums. The France-based company’s
Beatson Clark has provided a bespoke glass jar design for the relaunch of the Atkins & Potts range of sauces
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