Carlsberg Group Increases Ownership of Super Bock Group in Portugal
The Carlsberg Group has acquired 28.5% of the shares in Viacerm which is the controlling shareholder of Super Bock Group, holding 56% of the shares. The other 44% of the shares in Super Bock Group are owned by Carlsberg.
Super Bock Group is the market leader in Portugal, holding a market share of 47% with a strong brand portfolio, including brands such as Super Bock, Carlsberg and Somersby. Following the transaction, the Carlsberg Group’s direct and indirect ownership in Super Bock Group makes up 60%.
Cees ‘t Hart, chief executive of Carlsberg Group, says: “We are pleased that we have increased our indirect shareholding in Super Bock Group. It is a very strong business with a market leading position in Portugal, offering appealing long-term opportunities.”
