Carlsberg Group Acquires Wernesgrüner Brewery
The Carlsberg Group has agreed to acquire the Wernesgrüner Brewery, including the Wernesgrüner brand, in the Vogtland region of Saxony, Germany, from with Bitburger Braugruppe for an undisclosed sum. The Wernesgrüner brand is one of the most traditional German beer brands and will strengthen Carlsberg Group’s portfolio and market position in its core regions of northern and eastern Germany.
The addition of Wernesgrüner brewery to the Danish brewer’s supply chain network will improve efficiency and flexibility in production and logistics in its German business. It is a modern and efficient brewery with a capacity of approximately 1 million hl. In 2019, production volume was approximately 0.5 million hl, and revenue was €31 million.
The transaction is anticipated to complete on 1 January 2021, subject to competition clearance.
Cees ’t Hart, CEO of Carlsberg Group, says: “The acquisition of the Wernesgrüner Brewery will strengthen our position in our core regions of northern and eastern Germany. We will be able to offer a stronger portfolio to our customers, and the acquisition will bring considerable benefits in both production and logistics.”
