FDBusiness.com

Carlsberg Group has strengthened its standing in the Chinese beer market by increasing its shareholding in Chongqing Brewery from 17.5% to 29.7%, thereby becoming the largest shareholder. Since 2008, Carlsberg has developed a constructive relationship with both Chongqing Brewery and its main shareholder, Chongqing Beer Group. Following the completion of the transaction, the parties will continue to work together to explore opportunities for increased co-operation, including further sharing of best practices and the development of Shancheng, which is the leading brand in the markets in which Chongqing Brewery operates.

Jorgen Buhl Rasmussen, chief executive of Carlsberg Group.

Chongqing Brewery operates 16 breweries in Chongqing and the surrounding provinces of Sichuan, Hunan, Anhui and Zhejiang. In 2009, Chongqing Brewery’s Chinese beer volumes were approximately 10m hectolitres.

“We have been actively involved with Chongqing Brewery and are very excited about the possibilities for further development arising from the transaction. The transaction is in line with Carlsberg’s strategy of strengthening our presence and building a platform for long-term growth in Asia,” comments Jorgen Buhl Rasmussen, chief executive of Carlsberg Group.

Carlsberg Group operates 19 breweries in China. In 2009 the group’s pro-rata Chinese volumes were approximately 9m hectolitres. Carlsberg Group holds strong market positions in Western China. In addition the group holds a number two position in the international premium segment with the Carlsberg brand portfolio.