Carlsberg Completes Greek Merger
Carlsberg Group has completed the merger of its Greek subsidiary, Mythos, and Olympic Brewery, the third largest brewer in Greece, after gaining the necessary approvals from the Hellenic Competition Commission. The deal was first announced in November 2014.
The combined company will be a strong number two in the Greek beer market with a market share of around 29%. The combination of Olympic Brewery’s strong local brand, Fix, and the Carlsberg Group’s local power brand Mythos and its international premium portfolio will create a very strong product portfolio. In addition, the merger will generate synergies within areas such as procurement, production and distribution.
Carlsberg will own 51% of the combined company and the current shareholders of Olympic Brewery will own the remaining 49%.
