Cadbury’s rolls out chocolates for Valentine’s Day
Cadbury’s has launched a chocolate gift range to tie in with Valentine’s Day and Mother’s Day incorporating the tagline ‘Say it with Cadbury’
The packs have been designed by Pearlfisher and feature a heart and flower shaped box in two sizes. According to the design agency, the smaller boxes are “unplanned tokens” and feature eight chocolate pralines. The Larger boxes, “thoughtful surprises”, are designed to allow consumers to share the chocolates at key occasions throughout the year.
Sarah Butler, Pearlfisher creative director said: “Both the heart and the flower designs extend the colour and borders from the larger box to the smaller box range of the same shape. The vibrant colour palettes of each design create stand out on shelf and appeal to those looking to buy gifts for key occasions. While the vibrant pink and purple of the heart initially appeals to consumers looking for Valentine’s Day gifts and the spring-like yellow and green of the flower is perfect for Mother’s Day, the versatile colours and messaging on-pack mean they are an ideal gift for any occasion throughout the year.”
Butler added: “The brand’s tone of voice aims to delight, without ever trying too hard. Front of pack messages offer a fresh look at everyday sentiments and deliver simple lines, such as ‘With Love’ and ‘Thank You’ to raise a smile. Secondary messages, such as ‘Give Your Heart’ and ‘Pick Me’ on the SRPs and layer inside the box, introduce more intensely playful, joyful language, demonstrating the specially considered Joyville touch that has gone into every gift.”
