ButterflyCannon creates new pack Chandon wine
Design agency ButterflyCannon has created the new packs for Chandon’s new summer bottle.
ButterflyCannon created last year’s limited edition bottles for Chandon, called American Summer.
According to ButterflyCannon, Chandon’s other non-American markets were so impressed with last year’s design and press coverage the team decided to venture the concept onto new shores.
ButteflyCannon stated: “The design kept the elegance and playfulness of the original concept whilst replacing the Americana with a more globally recognised nautical theme.”
Chandon brand director Morgan Robbat said: “Last year’s design was so popular, we ran out of stock in a matter of weeks and the feedback from consumers was overwhelming. ButterflyCannon have again done a great job and we’re confident that this year’s design will have an even wider success!”
The new Chandon Limited Edition Summer bottles will be available in both 750ml and 187ml formats, throughout the summer of 2013.
