Busy Brits Present Major Opportunity For On-the-go Dairy Products
British consumers are increasingly looking for food and drink that saves time and allows them to feel they have a better work-life balance. Indeed, 50% of British people feel there are not enough hours in the day to fit in all their desired activities, while 56% report making attempts to reduce the time spent on necessary tasks and chores to free up time for more favorable activities, according to consumer insight firm Canadean.
According to the company’s latest report, it is crucial that dairy brands introduce products designed specifically with consumers’ tight schedules in mind, as highlighted by these survey results.
Ghina Romani, Analyst for Canadean, states: “Breakfast dairy products are most noticeably in demand, with the number of breakfast drinks, yogurts, and cereal pot launches increasing to capitalize on demand.”
A further opportunity, which time-poor consumers present, is the development of products in pouches. In Poland, for example, the Day Up brand launched a breakfast smoothie in a resealable pouch format that does not need refrigeration and is formulated with milk, fruits and ancient grains.
Ghina Romani explains: “Products such as this meet consumer demand for both convenient and healthy products, while also resembling the makeup of a more traditional breakfast, which resonates well with shoppers.”
Consumers’ attempts to save time often go beyond simply consuming dairy products on-the-go, as they endeavor to reduce the time spent on cooking and preparing meals. Canadean’s global survey revealed that 37% of consumers in the UK often do not have as much time as they would like to spend on preparing meals or cooking food.
An example of a product which successfully addresses this issue is an item launched by Nabisco in Singapore last year under the Nabisco Easy Cheese banner. The product is a cheddar cheese in an aerosol format that is quick and easy to apply on bread or crackers.
Ghina Romani concludes: “UK dairy companies looking to stay ahead of the competition need to design and innovate convenient products such as the Easy Cheese aerosol that meet demand for fast and easy cooking.”
