FDBusiness.com

Beam Global owned Irish whiskey brand Kilbeggan, has re-launched with a refreshed brand identity and new packaging designed by Bulletproof

The relaunch in March in the US was timed to coincide with St Patrickʼs Day and marked the culmination of a nine-month project for Bulletproof, which was appointed to the project in June 2012.

The new design responds to a brief, Bulletproof said, to “clearly communicates Kilbegganʼs premium status, its superior taste and and its Irish heritage, coming from the worldʼs oldest Irish distillery”.

Bulletproof was also tasked with creating a brand marque for the Kilbeggan Distilling Company that would feature on pack and could also be used across the complete brand portfolio.

The new look

Nick Rees, global creative director, said: “Projects like this only come along once in a blue moon.

“A 256 year-old distillery set in the heart of Ireland, oozing with history, passion and most of all experts. A full immersion into the distillery and its beautiful product was a must.”

The Bulletproof team visited the distillery and Rees said: “A defining moment in our journey was being shown the beautiful copper pot stills that had as much character and history as their surroundings.

“We brought the rich visual language of these physical elements into our label through styling, colour and subtle print finishes; the end result being a bottle that stays loyal to its small town roots whilst reflecting a superior quality and finesse that demands the attention of a global audience.”