Asda launches roast-in-the-bag chickens with FFP packs.
Asda has introduced a new roast-in-the-bag chickens in packs produced by FFP, the flexible packaging specalist.
The flexibles group worked with food company Faccenda, who had, according to FFP, been challenged by Asda to come up with a “truly innovative packed product”.
The new line is part of Asda’s premium Butcher’s Choice range and uses FFP’s Estercook packs, which are produced in conjunction with film partner DuPont Teijin Films.
They allow people to cook a whole chicken, from scratch, without ever having to handle the raw bird, overcoming a hurdle for those who are uncomfortable handling raw chicken or are not confident in storing it.
According to FFP, the pack needs to be pierced once, then placed into the oven and left to cook in one of seven available flavoured coatings.
In a statement, the company said: “The pack forms a chamber around the bird, keeping the inside of the oven clean and allowing the moisture and flavourings from the chicken to surround and permeate the flesh.
“The chicken skin will brown within the pack, and customers can choose to open the pack a few minutes before the end of cooking if they want a crispy finish.”
The company said that Asda is supporting the launch with a campaign called ‘Love Your Leftovers’, aimed at cutting waste; each bag is printed with a QR code and a recipe idea, plus on-line video tips from Jim Viggars, Asda’s head of meat quality.
