Britvic Helps Subway to Meet NHS Sugar Targets
The SUBWAY® brand has announced its 12 NHS franchised stores at hospital sites in the UK have met the relevant criteria relating to food and drink sold on NHS premises for the 2016/2017 CQUIN (Commissioning for Quality and Innovation) targets.
At the same time, the brand has exceeded the forthcoming CQUIN target announcement, by only serving no sugar and reduced sugar beverages in these stores. This roll-out exceeds the deadline for voluntary implementation detailed in the 2017/2018 CQUIN targets, as set-out by NHS England.
This was made possible by the brand changing over to a new beverage partner alongside putting in place a comprehensive programme that provided its corporate and individual franchisees with the necessary tools and information to comply.
After partnering with Britvic and PepsiCo beverages, SUBWAY® stores removed high sugar drinks, in favour of no sugar and reduced sugar dispensed or bottled options only. This is part of an inaugural trial that will help determine the shift in customer behaviour and sales impact as a result of the no sugar and reduced sugar roll-out.
All NHS England CQUIN required changes have been implemented by their individual or corporate (Compass Group and Sodexo) franchises as of 1st March 2017 across all hospital sites in England, Wales and Scotland.
In summary:
- Only no sugar and reduced sugar dispensed drinks and bottled variants or water stocked in fridges
- No bundle offers available for cookies or crisps
- ‘Help yourself impulse buy’ cookies and crisps removed from the till area
- Healthier ‘crisp’ options available which include lower fat Baked, Sunbites and Popcorn varieties
- Apples provided as an alternative snack option alongside the current BEAR Pure Fruit Yoyos.
Peter Dowding, Subway Country Director for the UK and Ireland, says: “This action builds upon the strong healthier-for-you food-on-the-go credentials the brand already has in place. It further demonstrates our commitment to providing a better food environment in hospitals to patients, staff and visitors.”
All SUBWAY® stores in the UK feature the following information:
- Calorie labelling on menu panels
- Nutritional posters displayed in-store highlighting calories, fat, saturates, sugars and salt
- Low Fat logo next to Low Fat Subs
- Heart Research UK ‘heart’ logo, which supports a customer’s choice of a Low Fat Sub
- 2 of your 5 a day logo
- Messaging that all Subs can be made into a salad
These help to prompt customers to make healthier decisions in choosing those items not high in Fat, Saturates, Sugar and Salt.
